About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). We believe in thinking bigger—and moving faster. With over 100 million downloads worldwide, we’ve remained self-funded and are now looking for a CRM Specialist to join our team.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. We’re a dynamic and fast-paced company with offices in Lisbon and San Francisco, and we’re committed to fostering a diverse, inclusive, and equitable workplace.

As a CRM Specialist at Air Apps, you will play a critical role in helping us redefine resource management and change lives along the way. Your expertise in CRM platforms and email marketing will be essential in enhancing customer engagement and retention, and your passion and ambition will be key in driving our mission forward.

Key Responsibilities

As a CRM Specialist, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.

Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies
Manage and optimize CRM workflows, segmentation, and customer lifecycle automation
Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance
Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics
Optimize email templates, A/B test subject lines, and improve deliverability
Create and maintain customer segmentation strategies for targeted campaigns
Collaborate with marketing, sales, and product teams to personalize customer interactions
Implement behavioral triggers and automation workflows to improve retention
Ensure compliance with GDPR, CCPA, and email marketing regulations
Stay up to date with CRM trends, personalization strategies, and automation best practices

Requirements & Qualifications

Must-Have

Around 3+ years of experience in CRM management, email marketing, or marketing automation
Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms
Strong understanding of email marketing best practices, segmentation, and automation workflows
Experience with A/B testing, personalization, and dynamic content strategies
Knowledge of lead scoring, drip campaigns, and customer journey mapping
Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools
Strong attention to detail and ability to optimize email deliverability and engagement rates

Nice-to-Have

Familiarity with HTML/CSS for email formatting
Experience working in fast-paced, data-driven marketing environments
Knowledge of CRM trends, personalization strategies, and automation best practices

Technical Skills

CRM Platforms

HubSpot
Marketo
Salesforce
Klaviyo

We use these CRM platforms to manage and optimize our customer relationships, and we’re looking for someone with hands-on experience in one or more of these platforms.

Email Marketing Tools

Google Analytics
CRM dashboards
Reporting tools

We use these tools to track and analyze our email marketing campaigns, and we’re looking for someone with experience in using these tools to optimize email deliverability and engagement rates.

What We Offer

We offer a competitive annual salary ranging from 90000 to 140000, as well as a range of benefits, including:

Apple hardware ecosystem for work
Annual Bonus
Top-tier Health and Life Insurance
Transportation Budget
Coverflex benefits package
Childcare support
Air Conference - an opportunity to meet the team, collaborate, and grow together
Pension Fund
Urban Sports Club membership
Meals 100% free at the hub

We’re committed to fostering a diverse, inclusive, and equitable workplace, and we enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.

Frequently Asked Questions

What is the remote work setup like?

We offer a flexible remote work setup, with the option to work from anywhere in the world. We use a range of tools to collaborate and communicate with each other, and we’re committed to making sure that everyone feels included and connected, regardless of their location.

What is the hiring process and timeline?

We’re looking to move quickly with our hiring process, and we’re aiming to make a decision within the next few weeks. We’ll be in touch with all applicants to let them know the status of their application, and we’ll be happy to answer any questions you may have along the way.

What is the team size and tech stack like?

We have a dynamic and fast-paced team with a range of skills and experiences. We use a range of technologies, including HubSpot, Marketo, Salesforce, and Klaviyo, and we’re always looking for ways to improve and optimize our tech stack.