About the Company

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services.

Our mission is to make home services easy and accessible to everyone. We're committed to providing the best possible experience for our customers and service providers.

As we continue to grow and expand our services, we're looking for a Director of Paid Social & Video to lead our paid social acquisition efforts and help us scale our customer and provider acquisition across both sides of the marketplace.

Key Responsibilities

As a Director of Paid Social & Video, you'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

Own paid social strategy and execution: Full-stack ownership of acquisition campaigns for both homeowners and service providers across Meta, TikTok, and YouTube.
Build and manage campaigns across the entire funnel: top-of-funnel to drive awareness and demand, mid-funnel to nurture consideration, bottom-funnel to convert, and remarketing to re-engage.
Develop a repeatable framework for creative, audience, and funnel experiments to detect creative fatigue early and rotate before performance degrades.
Actively manage spend by audience, geography, and service category, hitting performance targets while navigating seasonal swings.
Work with SEO, Paid Acquisition, Product, Design, and Analytics to ensure paid social fits into a larger growth system, not an isolated silo.
Build and lead a team as the channel scales, owning the channel end-to-end — executing directly at first, then building and leading a team.
Manage budgets across geographies and seasons, and turn performance data into decisions.
Design test plans and manage budgets to optimize campaign performance.
Collaborate with cross-functional teams to maximize funnel conversion.
Stay up-to-date with the latest trends and best practices in paid social and video advertising.

Requirements & Qualifications

Must-Have

5+ years of experience in paid social and video advertising, with a focus on acquisition and growth.
Proven track record of success in managing and optimizing large-scale paid social campaigns.
Strong understanding of paid social platforms, including Meta, TikTok, and YouTube.
Experience with full-funnel marketing, including awareness, consideration, and conversion campaigns.
Strong analytical and problem-solving skills, with the ability to turn performance data into decisions.
Excellent communication and collaboration skills, with the ability to work with cross-functional teams.
Strong leadership and management skills, with the ability to build and lead a team.

Nice-to-Have

Experience with video editing and production, with the ability to work with a video editor to create high-quality video content.
Knowledge of SEO and paid acquisition principles, with the ability to work with these teams to ensure paid social fits into a larger growth system.
Experience with data analysis and visualization tools, such as Google Analytics and Tableau.
Strong understanding of the home services industry, with a focus on lawn care and outdoor services.
Certifications in paid social and video advertising, such as Facebook Blueprint or Google Ads certifications.

Technical Skills

Paid Social Platforms

Meta (Facebook, Instagram, Audience Network)
TikTok
YouTube

We use these platforms to run paid social campaigns across multiple markets and service categories, with a focus on acquisition and growth.

Video Editing and Production

Video editing software, such as Adobe Premiere or Final Cut Pro
Video production equipment, such as cameras and lighting

We use these tools to create high-quality video content for our paid social campaigns, with a focus on storytelling and engagement.

What We Offer

Competitive annual salary ranging from 140000 to 170000, with a comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off.

Remote flexibility, with the ability to work from anywhere in the world.
Equity and stock options, with the opportunity to own a part of the company.
Learning budget, with the opportunity to attend conferences and workshops, and take online courses.
Health, dental, and vision insurance, with a comprehensive benefits package.
PTO policy, with a generous amount of paid time off.
Equipment stipend, with the ability to purchase the equipment you need to do your job.
Opportunity to work with a talented and experienced team, with a focus on growth and development.

We're a fast-growing company with a strong mission and values, and we're looking for someone who is passionate about paid social and video advertising, and is excited about the opportunity to join our team and contribute to our growth and success.

Frequently Asked Questions

What is the remote work setup like?

We offer a flexible remote work setup, with the ability to work from anywhere in the world. We use a variety of tools, including Slack, Zoom, and Google Drive, to stay connected and collaborate with the team.

What is the hiring process and timeline?

We're looking to fill this role as soon as possible, with a timeline of 2-3 weeks for the hiring process. We'll be conducting a series of interviews, including a phone screen, a video interview, and an in-person interview (if possible).

What is the team size and tech stack like?

We have a talented and experienced team, with a focus on growth and development. Our tech stack includes a variety of tools, including Meta, TikTok, and YouTube, as well as video editing and production software.