About the Company

The CareSide is a leading healthcare company based in Perth, Australia, dedicated to providing innovative solutions to improve patient care. Our mission is to deliver exceptional healthcare services, and we are committed to making a positive impact on the lives of our patients and their families. With a strong focus on research and development, we have established ourselves as a pioneer in the healthcare industry.

At The CareSide, we value our employees and recognize the importance of a healthy work-life balance. We offer a flexible and supportive work environment that encourages collaboration, creativity, and growth. Our team is passionate about delivering high-quality services, and we are looking for a skilled Performance Marketing Specialist to join our marketing team.

The role of the Performance Marketing Specialist is crucial to our company's growth, as we aim to expand our online presence and reach a wider audience. We are seeking a highly motivated and experienced professional who can develop and implement effective paid media strategies to drive business results.

Key Responsibilities

As a Performance Marketing Specialist at The CareSide, you will be responsible for overseeing our advertising efforts on Facebook, Instagram, Google, and other social media platforms. You will work closely with our designers, content team, and analytics lead to launch creative and data-driven campaigns that drive real results.

Deliver monthly reports with clear, actionable performance insights
Conduct keyword research, analyze competitors, and study our customer journey to inform campaign strategy
Propose recommendations for new campaign strategies
Collaborate with our designers and content team to create high-performing ad creatives
Participate in sprint reviews, monthly check-ins, and virtual social events
Work with the web lead to execute A/B tests across Google Ad campaigns
Develop and implement paid social media campaigns on Facebook, Instagram, and other platforms
Analyze campaign data to optimize performance and improve ROI
Stay up-to-date with the latest industry trends and best practices in paid media
Collaborate with the marketing team to align paid media strategies with overall business goals

Requirements & Qualifications

Must-Have

4+ years of experience managing paid search and paid social campaigns for B2C brands
Strong understanding of Meta's algorithm and the types of creatives that resonate on Facebook and Instagram
Proven track record of optimizing Google PPC campaigns to drive down acquisition costs
Sharp analytical skills with the ability to separate signal from noise in campaign data
Comfortable working independently and collaboratively in a remote environment
Strong communication and project management skills
Experience with campaign management tools such as Google Ads and Facebook Ads Manager

Nice-to-Have

Experience advertising on Reddit, TikTok, or YouTube
Knowledge of SEO principles and how they impact paid media campaigns
Experience with data analysis tools such as Google Analytics
Certification in Google Ads or Facebook Ads
Experience working in the healthcare industry

Technical Skills

Paid Media Platforms

Google Ads
Facebook Ads Manager
Instagram Ads
Reddit Ads
TikTok Ads
YouTube Ads

We use these platforms to manage and optimize our paid media campaigns, and we are looking for someone with hands-on experience in these tools.

Data Analysis Tools

Google Analytics
Facebook Insights
Google Data Studio

We use these tools to analyze campaign data and make data-driven decisions to optimize our paid media strategies.

What We Offer

We offer a competitive annual salary ranging from 90000 to 140000, depending on experience. In addition to a competitive salary, we offer a range of benefits, including:

Remote flexibility and work-life balance
Opportunity to work with a talented and passionate team
Professional development and growth opportunities
Access to the latest tools and technologies
Comprehensive health and wellness program
Generous PTO policy
Equipment stipend and home office setup

We are committed to creating a positive and supportive work environment that encourages collaboration, creativity, and growth. If you are a motivated and experienced Performance Marketing Specialist looking for a new challenge, we encourage you to apply.

Frequently Asked Questions

What is the remote work setup like?

We offer a flexible remote work arrangement that allows you to work from anywhere in the world. We use a range of collaboration tools, including Slack, Zoom, and Google Drive, to stay connected and work together as a team.

What is the hiring process and timeline?

We are looking to fill this position as soon as possible. The hiring process typically takes 2-3 weeks and includes an initial screening, followed by a series of interviews with the marketing team.

What is the team size and tech stack?

Our marketing team is made up of 10-15 people, and we use a range of tools and technologies, including Google Ads, Facebook Ads Manager, and Google Analytics. We are always looking for ways to improve and expand our tech stack, and we encourage our team members to suggest new tools and technologies that can help us achieve our goals.