Product Marketing Analyst
About the Company
Nuvemshop is a leading e-commerce platform that empowers businesses to succeed in the digital landscape. Our mission is to provide innovative solutions that drive growth, improve customer experience, and foster long-term relationships. With a strong focus on product development and marketing, we are committed to delivering exceptional results and exceeding our customers' expectations.
Our Product Marketing team plays a vital role in connecting strategy, product, and market to drive the adoption of our solutions. As a Product Marketing Analyst, you will be responsible for ensuring that our Marketing Suite products have a clear positioning, compelling arguments, and scalable adoption. You will work closely with our Inside Sales and Customer Success teams to provide them with the necessary tools and support to sell and retain customers.
At Nuvemshop, we value innovation, collaboration, and customer-centricity. We believe in empowering our employees to take ownership of their work, providing them with the necessary resources and support to excel in their roles. As a Product Marketing Analyst, you will be an integral part of our team, contributing to the development and execution of our marketing strategies and driving business growth.
Key Responsibilities
As a Product Marketing Analyst at Nuvemshop, you will be responsible for driving the adoption of our Marketing Suite products. Your key responsibilities will include:
- Developing and maintaining positioning and go-to-market strategies for our Marketing Suite products
- Collaborating with Inside Sales and Customer Success teams to provide them with the necessary tools and support to sell and retain customers
- Building and maintaining enablement materials that evolve with feedback from our commercial teams
- Identifying performance gaps in our commercial teams using funnel analysis and CRM data
- Collaborating with CRM to build journeys, demand generation campaigns, and segmentation strategies
- Maintaining the positioning of our Marketing Suite products in the face of competition in the LATAM market
- Supporting product launches with clear go-to-market strategies and messaging
- Developing and executing marketing campaigns to drive adoption and revenue growth
- Analyzing market trends, customer feedback, and sales data to inform product development and marketing strategies
- Collaborating with cross-functional teams to drive business growth and improve customer experience
Requirements & Qualifications
Must-Have
- Solid experience in Product Marketing with a focus on commercial teams
- Strong analytical skills with the ability to connect market data, customer feedback, and sales performance
- Experience with CRM and demand generation campaigns
- Ability to build enablement materials that drive adoption and sales
- Strong communication and collaboration skills
- Autonomy to manage multiple stakeholders and priorities simultaneously
Nice-to-Have
- Experience with e-commerce or SaaS B2B platforms
- Experience with marketing automation and AI-powered tools
- Familiarity with product discovery and validation methodologies
- Intermediate or advanced Spanish language skills
Technical Skills
Marketing Automation & AI
We use marketing automation tools to drive efficiency and personalize customer experiences. As a Product Marketing Analyst, you will have the opportunity to work with AI-powered tools to automate and optimize our marketing campaigns.
- Marketing automation platforms
- AI-powered marketing tools
- CRM software
Data Analysis & Insights
We rely on data-driven insights to inform our marketing strategies and measure performance. As a Product Marketing Analyst, you will have the opportunity to work with data analytics tools to analyze market trends, customer feedback, and sales data.
- Data analytics software
- CRM data analysis
- Market research tools
What We Offer
At Nuvemshop, we offer a competitive annual salary ranging from 110000 to 160000, depending on experience. In addition to a competitive salary, we offer a range of benefits, including:
- Health, dental, and life insurance
- Flash Benefits platform with meal vouchers, education, entertainment, and wellness programs
- Free weekly Spanish classes
- Totalpass platform with access to fitness, mindfulness, and therapy programs
- Discounts on Coderhouse courses
- Childcare assistance for children up to 5 years old
- Extended family leave for 21 days
- Free Nuvemshop platform for personal use
We believe in fostering a culture of innovation, collaboration, and customer-centricity. As a Product Marketing Analyst, you will have the opportunity to work with a talented team of professionals who are passionate about driving business growth and improving customer experience.
Frequently Asked Questions
What is the remote work setup like at Nuvemshop?
We offer a flexible remote work setup that allows you to work from anywhere in the world. We believe in trusting our employees to manage their time and work effectively in a remote environment.
What is the hiring process and timeline for this role?
Our hiring process typically involves an initial screening, followed by a series of interviews with our Talent Acquisition team and the hiring manager. We aim to move quickly and efficiently through the process, with a typical timeline of 2-4 weeks.
What is the team size and tech stack like at Nuvemshop?
We have a talented team of professionals who are passionate about driving business growth and improving customer experience. Our tech stack includes a range of marketing automation, AI-powered, and data analytics tools.