About the Company

Willow Health is a telehealth company dedicated to providing personalized, responsible cosmetic weight loss care. Our mission is to make high-quality care accessible, thoughtful, and designed to fit real lives. With a strong emphasis on medical expertise and a supportive, patient-centered approach, we aim to help people feel more confident and comfortable in their bodies.

At Willow, we value a culture of empathy, inclusivity, and innovation. Our team is passionate about creating a positive impact on people's lives, and we're committed to fostering a work environment that is collaborative, dynamic, and growth-oriented. As a remote-first company, we believe in flexibility and autonomy, allowing our team members to work from anywhere in the world.

This role matters to our company's growth because we're looking for a Senior Web Designer who can help us create high-impact, performance-driven digital experiences that elevate our brand and drive business outcomes. As a key member of our team, you'll play a crucial role in shaping our online presence, crafting compelling marketing campaigns, and delivering exceptional user experiences that resonate with our audience.

Key Responsibilities

As a Senior Web Designer at Willow, you'll be responsible for leading the design of fully responsive, conversion-focused web experiences from concept through launch. You'll work closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.

Design high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels
Produce creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives
Conduct user research, analyzing competitors and performance data to inform design decisions
Partner with marketing and product teams to hypothesize and design A/B tests aligned with growth goals
Create wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines
Plan and run usability tests, ensuring designs meet accessibility standards and staying current on inclusive design practices
Build and maintain scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering
Collaborate with developers, PMs, marketers, and stakeholders, leading design discussions and owning decisions end-to-end
Stay current on design and web trends to keep output quality high, and continuously improve our design processes and workflows
Develop and maintain a deep understanding of our brand identity, and ensure that all design work aligns with our brand guidelines and values

Requirements & Qualifications

Must-Have

5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments
Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes
Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences
Experience running or designing for A/B tests and experimentation programs
A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns
Expert-level Figma (components, auto-layout, variables, prototyping, design system management)
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)

Nice-to-Have

Experience working with HTML/CSS fundamentals and JavaScript
Familiarity with WCAG accessibility standards and inclusive design practices
Knowledge of design systems and how to build and maintain them
Experience with usability testing and research methods

Technical Skills

Design Tools

We use a range of design tools to create high-quality digital experiences. Our primary design tool is Figma, which we use for wireframing, prototyping, and designing polished interfaces. We also use Adobe Creative Suite for graphic design, video editing, and motion graphics.

Figma
Adobe Creative Suite (Photoshop, Illustrator, After Effects)
Sketch
InVision

Front-end Development

We work closely with our front-end development team to ensure that our designs are implemented correctly and meet our high standards for quality and performance. Our front-end developers use HTML, CSS, and JavaScript to build fast, responsive, and accessible web applications.

HTML
CSS
JavaScript
React
Angular

What We Offer

We offer a competitive annual salary ranging from 110000 to 160000, depending on experience. In addition to a competitive salary, we offer a range of benefits, including:

Remote flexibility: work from anywhere in the world
Equity/stock options: own a part of the company and share in our success
Learning budget: continuous learning and professional development opportunities
Health/dental/vision: comprehensive health insurance and wellness programs
PTO policy: generous paid time off and vacation days
Equipment stipend: latest technology and tools to help you do your best work
Team culture: collaborative, dynamic, and growth-oriented work environment

At Willow, we're committed to creating a positive and inclusive work environment that values diversity, equity, and inclusion. We believe that our team members should be able to bring their authentic selves to work, and we strive to create a culture that is welcoming, supportive, and empowering.

Frequently Asked Questions

What is the remote work setup like?

We're a remote-first company, which means that you can work from anywhere in the world. We use a range of tools to stay connected and collaborate, including Slack, Zoom, and Google Drive. We also have regular virtual team meetings and social events to help you stay connected with your colleagues.

What is the hiring process and timeline?

Our hiring process typically takes 2-3 weeks, and involves a combination of phone and video interviews, as well as a design challenge or portfolio review. We're looking for talented and motivated individuals who share our values and are passionate about creating high-quality digital experiences.

What is the team size and tech stack?

Our team is currently around 20 people, and we're growing rapidly. We use a range of technologies, including Figma, Adobe Creative Suite, HTML, CSS, and JavaScript. We're always looking for ways to improve our processes and workflows, and we're open to new ideas and perspectives.