Senior Web Developer for DTC Company
About the Company
Paired is a global staffing and recruiting agency that connects remote workers with top-tier companies. Our mission is to provide great jobs to talented individuals, regardless of their location. We believe in fostering a culture of innovation, collaboration, and growth.
Our client is a fast-growing direct-to-consumer (DTC) men's apparel brand that focuses on creating comfort-first essentials. With a strong commitment to quality and customer satisfaction, they are looking for a Senior Web Developer to join their team.
This role is crucial to the company's growth, as it will enable them to optimize their online presence, improve conversion rates, and drive revenue. The ideal candidate will have a deep understanding of Shopify development, conversion-rate optimization (CRO), and a strong technical execution mindset.
Key Responsibilities
As a Senior Web Developer, you will be responsible for developing, optimizing, and continuously improving the company's Shopify landing pages and storefront experiences. You will work closely with the marketing and creative teams to launch conversion-focused experiences, execute A/B tests, and improve site performance.
- Build and launch high-converting Shopify landing pages designed for cold paid traffic
- Develop and customize Shopify themes using Liquid, Online Store 2.0 architecture, sections, blocks, and metafields
- Implement ongoing theme updates, enhancements, and custom functionality
- Optimize layouts, product pages, collection pages, and landing page experiences
- Design, implement, and analyze A/B tests and multivariate experiments
- Continuously improve user experience, offers, messaging, and conversion paths
- Collaborate with marketing stakeholders to identify testing opportunities and growth initiatives
- Leverage performance data to make informed recommendations and improvements
- Optimize page speed and Core Web Vitals across desktop and mobile
- Ensure mobile-first performance and usability standards
Requirements & Qualifications
Must-Have
- 5+ years of professional web development experience
- Proven track record developing and optimizing Shopify stores for DTC brands
- Expert-level Shopify development skills, including Liquid, Shopify Online Store 2.0, sections, blocks, and metafields
- Strong proficiency in HTML, CSS, and Vanilla JavaScript
- Demonstrable experience running and implementing CRO, A/B testing, and experimentation programs
- Strong understanding of mobile-first design and development principles
- Hands-on experience optimizing page speed and Core Web Vitals
Nice-to-Have
- Experience with CRO and experimentation platforms such as Intelligems, Convert, and VWO
- Experience with Shopify page builders, including Replo, Shogun, GemPages, and PageFly
- Strong visual design instincts and ability to collaborate from Figma designs
- Experience working in high-growth DTC e-commerce environments
- Familiarity with paid social acquisition funnels and Meta advertising ecosystems
Technical Skills
Cloud & Infrastructure
- Shopify
- Online Store 2.0 architecture
- Liquid
- Sections and blocks
- Metafields
We use these technologies to build and optimize our Shopify storefronts, ensuring a seamless user experience and maximum conversion rates.
Databases
- Shopify database management
We utilize Shopify's database management capabilities to store and manage customer data, orders, and product information.
What We Offer
We offer a competitive annual salary ranging from 110000 to 160000, depending on experience. Our benefits include:
- Remote flexibility
- Equity/stock options
- Learning budget
- Health/dental/vision insurance
- PTO policy
- Equipment stipend
Our team culture is built on collaboration, innovation, and growth. We believe in fostering a positive and supportive work environment that encourages our employees to thrive.
Frequently Asked Questions
What is the remote work setup like?
We offer a flexible remote work arrangement, allowing you to work from anywhere in the world. We use digital tools to facilitate communication and collaboration among team members.
What is the hiring process and timeline?
Our hiring process typically takes 2-3 weeks, depending on the number of applicants. We conduct video interviews and skills assessments to ensure the best fit for the role.
What is the team size and tech stack?
Our team is relatively small, with a focus on collaboration and innovation. We use a range of technologies, including Shopify, Liquid, and JavaScript, to build and optimize our online presence.